1 Mall – 100 Brands

What’s Happening at Fortress Square?

This leads us to the BIG question: When are we launching? Who all is going to be there?

Ans: All the BIG brands you want to see – in fact over a 100 of them making Fortress Square the BIGGEST one stop lifestyle destination in Lahore!

Our slogan  “1 MALL , 100 BRANDS” is a reality in the future.

1 Mall - 100 BrandsWith exclusive international brands and local showstoppers already setting up shops at our premises we are days away from announcing our launch date!

The multi-screen Cinepax ,  equipped with the revolutionary  Dolby Atmos sound technology has already opened its gates for Lahore.

The Food Court and Super Space (play area for kids) will be up and running soon!


Dolby Atmos – Taking cinema sound to a whole new level!

Dolby Atmos:

Don’t say anything. Just watch and listen!

Two things that come out of this clip and other material from experienced users:

  1. It’s nothing like anything ever before.
  2. The possibilities are endless as film production teams experiment with Dolby Atmos to create real environments.

Here’s something a sound junkie had to say as he heard an audio only clip in a preview for Dolby Atmos:

“The thunderstorm sounded great. There was a lot of detail, and gave a great sensation through the overhead channels. It truly felt like rain was hitting the roof; which is silly when you consider the fact that we were in a carefully designed, acoustically isolated, theater”

“…The transition truly was in the rear, well behind me, and incredibly smooth. It left me very impressed… At this point, I was more concerned with the system’s use in relation to the scene in the next examples. It’s highly probable it was still there, merely less present”

Dolby has announced last month that it will be making this immersive sound technology available to the consumer. More on this, here. Till then there’s Cinepax – the only cinema in Pakistan with Dolby Atmos Sound capability.

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FIFA World Cup Screening – Live at Cinepax

14th July

12 am midnight to 2 am

Have you got the Golden Ticket
To kick off the FIFA World Cup we ran a competition on Facebook, with 6 questions to win 6 Golden Tickets to view the final at the Cinepax – invite only screening – equipped with Dolby Atmos – a surround sound technology  that is truly a sensory experience!

The response was exciting and enthusiastic with over 2000 responses in 2 weeks! Cinepax decided to screen the match on 2 out of three screens to cater to the football fanatics that came from all over Lahore with friends and family.

What a night!

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With flags of Argentina and Germany lining the corridors, our Golden ticket winners along with celebrities and major brand managers were ushered in to enjoy and celebrate the highs and lows of the thrilling 2 hours with us!

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Thank you all for coming!

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